WAN-IFRA launches 2nd Asian Digital Media Awards

WAN-IFRA, the World Association of Newspapers and News Publishers, today announced the call for entries for the second Asian Digital Media Awards, which honour individuals and news publishing companies that have embraced digital media as part of their total product offer to reflect how people consume news and information today.

The competition is open to all news publishers in Asia Pacific and the Middle East operating on any digital platform and willing to benchmark their services and products with their peers. Categories include: Best in Online Media; Best in Cross Media; Best in Online Video; Best in Online Infographics; Best in Mobile Media; Best in Tablet Publishing; and Best in Social Media.

Entries must be submitted to WAN-IFRA by September 16, 2011.

Digital Media Asia Conference will be held from 23 to 25 November 2011 .The winners will be honoured at the Asian Digital Media Awards reception, to be held at WAN-IFRA’s Digital Media Asia 2011 conference, which will take place in Hong Kong from 23 to 25 November. It will be the first time Hong Kong hosts Asia’s premier digital publishing event.

³With the mobile Internet and always-connected generation, publishers must transition from the ‘MMM’ approach — multimedia, multichannel and multiplatform – to a ‘smart media’ strategy to profitably engage consumers and increase the average revenue per user ,² said Thomas Jacob, Deputy CEO of WAN-IFRA and Managing Director for Greater Asia. “Our industry’s future depends on this, and the conference and the Digital Media Awards are designed to help publishers achieve this goal.”

The third Digital Media Asia conference will address the challenges facing publishers in the areas of Online & Social Media, Tablet Publishing and Mobile Media.

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