Wall Street Journal launches video channel for Youtube

New York : The Wall Street Journal today launched a dedicated channel for YouTube, featuring on-demand content from the Journal’s growing stable of video programming . In conjunction with the launch, the channel will showcase “Off Duty,” a daily lifestyle show debuting today based on the eponymous section of WSJ Weekend, the Journal’s Saturday paper.

Hosted by Wall Street Journal reporter Wendy Bounds, “Off Duty” will bring to life many of its namesake’s features, as well as other culture coverage from the Journal – from food to fashion, music and movies, travel to tech. The show will air each business day at 6 p.m. ET on WSJ.com and WSJ Live, the Journal’s interactive video application, followed immediately by on-demand availability on YouTube and additional channels. Live episodes begin Monday, February 6.

Wall Street Journal video includes multiple shows, news updates, reporting from the field, exclusive interviews and special events coverage. YouTube is the latest distribution channel for WSJ Live, which currently features up to four hours of live programming per business day as well as on-demand video via the iPad, Internet-televisions and set-top boxes. “Off Duty” joins Digits, Lunch Break, Mean Street, Markets Hub, Opinion Journal and the News Hub, as well as an extensive archive of clips showcasing news and reporting from the more than 2,000 journalists across the Journal and Dow Jones.

In addition to YouTube, the WSJ Live app is available via Apple TV, Google TV and Roku as well as Boxee, Etisalat, Hulu, Panasonic’s VIERA ConnectTM -enabled HDTVs, Samsung 2011 Smart TVs, Sony Internet TV, VIZIO Internet Apps HDTVs, and the Yahoo! Connected TV platform. The WSJ Live app for iPad has been downloaded more than 160,000 times since launch in September 2011.

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