Wall Street Journal Launches New Site on Rural India

The Wall Street Journal’s India homepage and India Knowledge@Wharton have launched a comprehensive online resource for information about rural India, an area which is home to approximately 700 million of the country’s 1.2 billion people.

The new site, hosted by india.WSJ.com, contains reporting, analysis, interviews, commentary and video, combining new and exclusive features with an archive of previously released material. WSJ.com is part of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com and AllThingsD.com.

“Rural India’s economy is thriving despite the worldwide economic downturn, and many of India’s and the world’s largest companies are just beginning to realize the market’s potential,” said Paul Beckett, The Wall Street Journal’s South Asia bureau chief. “Nevertheless, the benefits of India’s economic boom have been late in arriving there, and weak governance and a lack of access to basic services remain serious problems. Business decision-makers and investors in the country and overseas require accurate, timely and independent coverage of rural India’s development.”

“We are pleased to collaborate with The Wall Street Journal in India and enhance our commitment to disseminating knowledge focused on rural India,” said Mukul Pandya, Knowledge@Wharton’s editor in chief. “As we celebrate Knowledge@Wharton’s 10th anniversary we are more eager than ever to tie up with organizations that share our mission to bring compelling knowledge to an even broader audience.”

Since News Corp. acquired Dow Jones in 2007, the company has invested in the Asia-Pacific marketplace with the expansion of news and editorial content, including the debut in September 2008 of WSJ., a new glossy lifestyle magazine distributed with all Asia editions of the paper; the redesign, unveiled in December 2008, of Chinese.WSJ.com, featuring enriched content and new features; the launches in February 2009 of india.WSJ.com and an expanded Web site dedicated to content for Asia (asia.WSJ.com); the expansion of news teams in New Delhi, Mumbai and Hong Kong to manage and develop content for the homepage and site; and the regional introduction of WSJ Mobile Reader, a mobile application which can be downloaded for free and delivers content from WSJ.com, MarketWatch.com, Barrons.com and AllThingsD.com to most BlackBerry® smartphones.

The Wharton School launched India Knowledge@Wharton (India K@W) in November, 2006 to provide a way for management leaders to learn more about one of the world’s fastest growing economies. Since then India K@W has published dozens of articles focused on Indian business practices, interviews with prominent CEOs as well as special reports on niche topics. Subscriptions to both the online and mobile platforms are rising quickly, with 2009 seeing the fastest rate of growth since the publication’s debut. Overall, the Knowledge@Wharton network reaches more than 1.3 million subscribers worldwide.

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