Wagh Bakri is India’s third largest Tea brand

Paras-Desai_-Executive-DireCountry’s 3rd largest packaged tea brand and one of the largest tea exporters Wagh Bakri Tea Group  is fulfilling its promise made to Delhi by opening more and more Tea Lounges in up market areas in New Delhi – Recently to be added in the list is the Wagh Bakri Tea Lounge in South Delhi’s, Greater Kailash -1  Market.

Wagh Bakri Tea Lounge offers over 45 types of Teas sourced from best tea gardens across the world in a 5 star ambience. Moreover tea lovers can buy Wagh Bakri tea brands, 100% certified organic Teas, Green Tea and exotic & rare teas across the world.

Executive Director and fourth generation entrepreneur, Wagh Bakri Tea Group,  Parag Desai said, “Delhi and UP are extremely important markets for us. It has huge scope for quality player like Wagh Bakri Tea Group. We are getting encouraging response to our Pitampura and Lajpatnagar tea lounges.  This further increased our confidence to open more tea lounges in Delhi.Now Delhi tea lovers have got multiple destinations to have supreme quality tea that too in 5 star ambiences.  Moreover we have kept  the price points very competitive so that more and more consumer try our tea regularly.”

Piyush Desai – CMD Wagh Bakri Tea Group, said, “After having done well and established the name in the packaged tea  Industry, we thought to be one of the change agents and dispel perceptions around Tea as a beverage”.  “We really want the youth of the country to start preferring Tea as a healthy and stylish beverage. Hence we are serving the teas in most modern and stylist manner.

Paras Desai – ED Wagh Bakri Tea Group, said, expansion of Wagh Bakri Tea Lounges in Delhi is a part of well thought of marketing   strategy to grow faster in Delhi, NCR and UP. Wagh Bakri Tea Lounges present the group as ’Real tea expert’ and helps consumer try our quality tea brands.”  “Moreover Tea Lounges helps consumer try our green tea range and organic tea range there by develop new consumer sets. Wagh Bakri Tea Group has largest Green range including wellness range (that consist of Tulsi Green Tea and Mint Green Tea) , Tea Bags and 100% organic certifies teas” .

Wagh Bakri Tea Group , one of the  largest Tea Exporters from the country are the pioneers in the Tea Lounge concept, as the first ever Tea lounge was opened in  Rajasthan – Jaipur, a decade back, and having received a great response the Group decided to take this trend forward and today the brand has 6 Tea Lounges including GK 1 , they recently opened a signature tea lounge at Ahmedabad, where the company is based out of, followed by 2 tea lounges in Mumbai’s, and another 2 in Delhi at Pitampura and Lajpat Nagar.

The company plans to open 5 more by May 2015 in Delhi (Rajouri Garden), Surat, Pune,  Baroda and Mumbai, taking the total count to 11 by second quarter of 2015.


Leave a Reply