Voting begins for Big CBS Prime's India's Prime Icon show

Mumbai: Half a billion men, only one will make it to the title of India’s Prime Icon. One will be declared as victor! BIG CBS PRIME, the leading English general entertainment channel from the BIG CBS Network, offering the Latest, Freshest, Hottest shows to India is embarking on the journey to select India’s Prime Icon.

The show, formatted to select an icon for the people by the people, will feature 20 successful men from different walks of life ranging sports, Bollywood, artists, musicians, industrialists and more. These 20 men will be chosen through a voting system, which is now open, wherein the viewers will send in their votes for who they believe deserve to contend for the coveted title. These 20 icons will be revealed beginning 4th June each weeknight at 9:00pm.

India’s Prime Icon, as the names suggests is a show that chronicles the lavish lifestyle of the society’s elite. While audiences will nominate their icons, the show will have an eminent jury that will qualify the entries and shortlist the top 20. The voting window will be kept open for only 24 hours so that viewers can vote for their favorite icons to be selected among the Top 10 who will feature on the show. The Top 10 most deserving icons will be featured on the show, televising insights and never heard before stories about their lives, style statements, achievements, sex appeal, philanthropy and popularity.

Some have a magnetic personality – others an endless empire, some have unending wealth – others have legions of fans, some have grand success – others have infallible ethics, some have style – others have an aura, some are known for philanthropy – others for their coterie, some have a heart of gold – others enough to loan to banks, some endorse the biggest brands and others are brands themselves… so what really makes an ICON?

The voting has begun. So if you still haven’t voted for your icon, then don’t waste your time. The lines are now open through our FB page and by sending Prime <space> Icon to 55454 as an SMS.

India’s Prime Icon comes as a part of BIG CBS Networks’ endeavor to offer audiences the best entertainment mix on the Channel. Its recent campaign called ‘Choose Your Set-Top-Box Wisely’, is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity. Reliance Broadcast Network has a robust well crafted bouquet of seven channels and is ready to maximize from the forthcoming digital revolution in the Indian television industry.

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