Mumbai: Volkswagen, Europe’s leading car manufacturer today unveiled its innovative brand campaign “Fast Start” reiterating the brand’s strength of solid build quality, safety and features offered through the Polo and Vento.
The objective of this campaign is to create awareness and interest amongst consumers about the Volkswagen volume carlines and its offerings.
Commenting on the latest initiative Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars said “Our cars have always been built to take care of passenger safety and comfort, however in India consumers are high on their demand for features. This campaign has been intelligently crafted to take care of both the brand’s core DNA as well as the consumer demand.”
Fast Start will begin on 10th January 2013 and will be a combination of interesting Print advertisements and TV commercials highlighting the features of the Polo and Vento.
This will be followed by a unique promotional campaign “Lucky 13”, a contest specifically designed for the Polo & Vento buyers. The idea of the campaign is to change the perception of luck by making the number 13 unbelievably lucky for the customers.
Lucky 13 campaign will begin from 13th January 2013.