Luxor Writing Instruments has assigned its media duties worth Rs 15 crore to Vizeum India. Announced just three months ago, the agency has opened offices in Mumbai, Delhi and Chennai and is headed by S Yesudas, Managing Director for the Indian Sub-continent.
A delighted Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media, congratulated Yesudas in a press statement saying, “This is an important win for Vizeum India and I am very impressed with the way Yesu (S Yesudas) is driving the company, having been the person to get Vizeum on its feet from scratch in a very short time. We now have three fully functional offices in Mumbai, Delhi and Chennai with systems, tools, processes and a handpicked team in place and ready for growth.”
Excited about the win, Yesudas commented, “We are delighted with the opportunity to handle this reputed brand portfolio. We approached Luxor with a compelling value proposition and I thank the client management for placing their faith in us. This business will be handled out of Vizeum’s Delhi office under the leadership of Harit Pant, GM – North, Vizeum India.”
“At Team Vizeum, each of us are committed to building brands that believe in a changed thinking – from theoretical GRPs based on mathematical algorithms loaded on computer hard drives to radical communication solutions to marketing issues with accountability,” he added.
Source: Bombay Adclub