On the night of June 7th, HSIL Limited, India’s foremost bathroom products company that owns brand ‘hindware’, chose to launch its television commercial with Shah Rukh Khan in an absolute Bollywood-style. Vizeum conceptulized and executed the launch.
Quite like a movie-promo-plan, Vizeum helped Hindware launch a teaser campaign two days prior to the final TVC roll-out. The teaser was launched across a range of television channels wherein it carried snippets from the final TVC. Similar to a movie promotion, the teaser campaign invited viewers to watch the “movie” that would premier on Star Plus on June 7th.
The final campaign was launched on the channel’s dance reality show Nach Balliye with the teaser embedded into the show-content. Before taking the commercial break, the host thoroughly discussed SRK’s new obsession and asked the viewers to stay-on to find out the whole story. Then the full TVC (the “movie”) which was 75 seconds long was played out. Once the break retunred to the show, the host continued discussing with the judges about bathroom inspirations and in conclusion he said said, “Not only SRK, but the whole country could keep admiring bathrooms so stylish.”
Speaking about the innovation, said Mr V Krishnamurthy, VP, Marketing, HSIL Ltd, “This was our first campaign after signing on SRK and we wanted to ensure the launch of the TVC is conceptualized differently. Working closely with our media agency, Vizeum, we managed to pull off something very different. Congratulations to both the Hindware and Vizeum teams for making this happen.”
Commenting on the execution, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “It took a lot of coordination and efforts to pull this through. Without an ever supportive client this would not have been possible. I’m also thankful to the Star TV management for making this happen. Congratulations to the entire Vizeum Team, led by Harsha Joshi for making this project a reality.”
Vizeum is a young, hungry and dynamic media agency brand, part of the Dentsu Aegis Network. Headquartered in London, the network operates in 110 countries worldwide with over 28,000 specialists.
‘hindware’ is the flagship brand of HSIL serving consumers for over 55 years with a plethora of innovative and contemporary bathroom products. hindware Italian collection an extension of ‘hindware’ is a premium collection offering, best in class and matchless designs. The product range encompasses; sanitaryware, faucets, Wellness, Kitchen appliances and designer extractor fans – Vents.