Vizeum bags iPlayup Cricket account

Vizeum India has won the media mandate for iPlayup Cricket, the trading name of Revo Content Services Pvt Ltd, a mobile entertainment business.

The grapevine has it that 20 crores is the size of the business.

iPlayup has recently rolled out its operations in India with a view to making it a global hub for the company.

Speaking on Vizeum’s appointment, Katja Voegele, CEO iPlayUp said, “Vizeum was part of a multi-agency pitch for our business. In our assessment we felt Vizeum had the hunger, passion, knowledge, and ability to make a difference to our brand.”

Marketing head, iPlayUp, Kalyan Kumar added, “We found Vizeum to be proactive in their approach. They offer fresh thinking and their senior management is very involved in our business. Considering this we knew we couldn’t have chosen a better partner to work with.”

Ashish Bhasin, chairman India and CEO South East Asia, Aegis Media, commented, “I welcome iPlayUp into the Aegis Media family. I’m absolutely delighted to see Vizeum creating a very strong and credible foothold for itself in the Indian media market place and is a creditable achievement for a 6 month old agency that began from scratch. This also highlights the commendable leadership of Vizeum and the compelling product they have been able to develop.”

S Yesudas, managing director – Indian sub continent, Vizeum added, “We are delighted with this win. Particularly, following the recent announcement of the multi-crore ESSAR win which was also fought against some established names. Vizeum has been winning new business on referrals, invitations as well as heavily contested pitches. It does talk a lot about our people and product. I thank the iPlayUp management for considering us a worthy partner and we will be looking at making specific and tangible contributions to grow the iPlayUP business in India. This business will be handled out of our Delhi office under the leadership of Harit Pant, GM – North.”

Source: Bombay Adclub

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