Beijing : VisionChina Media Inc., one of China’s largest out-of-home digital television advertising networks on mass transportation systems, today announced the renewal and extension of its exclusive contract with Beijing’s subway system.
The renewal and extension of the contract, which was entered into with Beijing All Media and Culture Group Metro TV, enables the Company to continue to operate its subway mobile digital television and advertising network in Beijing on an exclusive basis for the next five years.
“The renewal and extension of this contract is an exciting achievement for VisionChina Media and a critical next step for the Company,” said Mr. Limin Li, VisionChina Media’s chairman and chief executive officer.
Mr. Li continued, “Together with the completion of our acquisition of Digital Media Group earlier this year, this contract helps to solidify our leadership position on subway systems nationally. Our seamlessly integrated below-ground subway and above-ground bus mobile television advertising network enables our advertising clients to reach tens of millions of urban commuters daily. In addition, we believe that the value of our mobile television advertising network will be further enhanced as local and national government authorities continue to promote the use of environmentally friendly mass transportation systems.”