Vision Enterprise’ forays into Film Productions

Leading In-Film Advertising Company ‘ Vision Enterprise’ is foraying into film and TV software productions business under the banner of ‘Bollywood PR Productions’. Vision Enterprise has been in the business of In-film and brand placements for more than a decade now and have worked with leading production houses of the country like Rajsri, Rakesh Roshan, Mukta Arts and Maruti International. The corporate clients of the company include Cadbury, Avon Cycles, DS Group, Onida, Archies, Reebok, Hero Honda and Nokia among others.

Vision Enterprise is foraying into the film and TV productions business with an objective to consolidate its position in all media related businesses. Company also has a full fledged division for Celebrity management services. Apart from film productions, company is looking company is looking at all avenues of entertainment sector for expansion.

‘Bollywood PR Productions’ is planning to produce three hindi films in year 2008 and already in talks with prominent directors for the productions. Company has signed a promising debutant ‘ Akhil Rajendra’ for its first production and scri pt and other things are being finalized.

The first production will be going on the floor in Feb 2008 and it will be released in June. As the company has its background in Film marketing, the films will be promoted very well through brand associations and other innovative marketing strategies. Company has already hired senior film and creative professionals for its venture in films productions. Approach Communications, one of the leading PR and Image Management consultancy is working on Film Marketing and Media relations for upcoming productions. Company will announce its first production title in Jan 2008 with the star cast.

“ We have already created a very good niche in In-film advertising and marketing business and it was a right time for us to expand in other things like productions and marketing of content. Hindi film industry is going through a very good phase and we wanted to be a part of it for a long time now.’ Says Sonu Tyagi who is heading Vision Enterprise and Bollywood PR Productions .

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