Smart marketers know that in challenging economic times, it’s the marketing resources that often are the first to be trimmed. They also know that reduced emphasis on marketing generally leads to fewer sales, not improved revenues.
Experian Marketing Services , in conjunction with the Direct Marketing Association will host a virtual seminar on Nov. 19, from 1 p.m. to 2 p.m. Eastern time, for direct marketers who often find their goals sidelined and budgets cut in the name of cost savings due to a slow economy. Featuring several analytical and data integration experts from Experian Marketing Services, the seminar will walk marketers through key steps to more effectively prove their value and produce measurable results that can transform their departments from cost centers to profit generators.
“Smart marketers know that even in tight economic times, the budgets cut from marketing efforts only result in lost sales, not improved revenues — and now is the time for marketers to make this fact known,” said Nancy Shaver, seminar speaker and insight strategist for Experian Marketing Services. “By following a few easy steps, every marketer can shift perceptions of their discipline from discretionary cost center to proven and essential value generator.”
The seminar, which also will feature Experian Marketing Services’ Ken Bianchetti, senior director of Product Marketing, and Doug Gilbert, senior director of Product Marketing and Postal Affairs, also will drill down into important strategies for any marketer currently facing economic challenges.
Experian(R) is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.