In step with its efforts to bolster its youth-centric services portfolio in India, Virgin Mobile has announced a partnership with MySpace for making the latter’s social networking services available on Virgin Mobile WAP-enabled phones. An unprecedented move, this announcement will enthuse Virgin Mobile’s youth customers by providing them instant access to world’s largest social networking site at no extra cost*on handsets starting at just Rs. 2,999 . With this service, Virgin Mobile has further spiced up its vBytes data portal. Users can access MySpace by simply clicking the MySpace link on vBytes and logging in the user ID and password. New users can begin by creating a fresh id and password.
With access to the online community, Virgin Mobile users can now actively meet their friends & add their friends’ friends on the fly, as well as share photos, journals and interests with their growing network of mutual friends. Among other activities, Virgin Mobile users can send and receive messages, read and post blogs online, browse photos & albums, update their mood status in real time with just one click, meet singles, match make amongst friends, keep in touch with family members through Family Tree, network with business contacts and lastly, locate their lost classmates and friends.
Commenting on the partnership, Deval Parikh, Chief Officer, Handsets and VAS, Virgin Mobile India said, “With more and more online youth community logging onto social networking sites, we wanted to make this service available to our customers on a broad set of handsets. We are thrilled to be the first to have partnered with MySpace in the Indian mobile service space to make this service accessible to Virgin Mobile customers on handsets as low as Rs. 2999. MySpace is the most popular social network with existing worldwide user base of 210 mn and an Indian user base of 1.2 mn which is growing at a tremendous pace. We are sure our youth users will be delighted with it’s accessibility at the press of a button, anytime, anywhere at no extra cost.”
“MySpace and Virgin Mobile users in India will love having the freedom and convenience of accessing their social network while they’re on the go,” said John Faith, Vice President and General Manager of Mobile for MySpace. “With India being the fastest growing wireless/mobile market, it is a priority for us to provide our users in India access to their MySpace network in ways that fit their lifestyle. Virgin Mobile is an ideal partner that will help us deliver on that strategy in India.
vKewl and vSleek are two WAP enabled handsets from Virgin Mobile’s product portfolio. vKewl is the only handset in the Indian market in the price range of Rs. 3499 that can boast of providing the most desired features like video recording capability, 1.3 mega pixel camera and comes with lifetime incoming validity and a prepaid connection. Besides this, the phone comes with MP3 player, FM Radio, MMS, Speakers and Headsets. On the other hand, vSleek is an ultra slim phone priced at an attractive price point of Rs. 2999 bundled with lifetime validity.