Virgin Launches New Advertising Campaign

Virgin Atlantic Airways, UK’s leading airline, has unveiled its latest advertising campaign which aims at showcasing Economy as a fun and exciting way to travel. Interestingly, through this campaign, Virgin Atlantic Airways re-creates the fun of the backbench culture from the classroom and makes Economy the ‘cool class’ to fly!

Passengers flying Virgin Atlantics Economy cabin can treat themselves to ice –creams, chat with the Hindi speaking crew who serve spicy Dum Ka Murgh or vegetarian options and enjoy the latest Bollywood flicks onboard. Even children will have a great time exploring the brightly colored KiD packs which carry a watch, a reading book, a baseball cap, and sweets. Passengers can even buy gifts and accessories onboard, which are offered at amazing prices.

Virgin Atlantic’s in-flight entertainment system, the V-Port can play 300 hours of video, more than 100 hours of movies, T.V programmes and 120 music titles on the Jukebox. You can even rewind, forward, pause and play the chosen blockbuster, comedy show or music. The amenity kit contains goodies such as eyeshades, earplugs, toothpaste, pens etc. And to add to all this excitement, passengers can also use the V-port system to send free text messages to family and friends on the flight or even make phone calls or send text messages to anyone on the ground, simply by swiping their credit card on the system.

“Our new campaign brilliantly annotates the years that were the best days of one’s life and flying Economy with us, you will have all the fun. With award winning in-flight entertainment, complimentary drinks and many other offerings, we want our passengers to know that you will have a whole lot of fun while traveling in the back of the plane. After all, Back Benchers get all the attention” says Neha Lidder Ganju, Marketing Manager, Virgin Atlantic Airways, India

Consistently challenging industry norms, Virgin Atlantic offers services that exceed customer expectations while providing outstanding value for money. With this campaign, Virgin Atlantic Airways has gone a step ahead to make Economy the most exciting backbench in the sky!

Virgin Atlantic Airways is Britain’s second largest long haul airline and currently operates 14 flights every week between India and the UK, with daily services to London from Delhi and Mumbai. Since its launch in June 2000 in India, Virgin Atlantic Airways has established itself as a competitive industry player within

Indian aviation space that brings unique elements of international travel and continues to renew its commitment to India.

On its long haul routes Virgin Atlantic operates a three class service: Upper Class (the airline’s business class,) Premium Economy and Economy. Virgin Atlantic launched the Upper Class Suite in November 2003 – a product which has won some of the most prestigious design awards in the industry and is now onboard all aircraft in the airlines fleet.

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