Virat Kohli to endorse brand Toyota

The automobile giant Toyota Kirloskar Motor announced its recent association of an endorsement deal with the vivacious Virat Kohli to be the face of Brand Toyota in India’s Toyota Kirloskar Motor, who has been a leader in market share, has been diligent in choosing and specifically placing a face of the fastest emerging youth icons of the country.

The newly signed ambassador Virat Kohli will play an integral part across Toyota’s forthcoming campaigns. The promising young cricketer has endorsed the Toyota brand as it enters a new phase of its growth in India

Commenting on this new alliance Mr. Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor said “We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions and experiences that Toyota aims to offer its customers through its vehicles – passion, exuberance, energy, fun and excitement. Toyota’s journey in India and Virat’s success in cricket bear similarities. From a budding player, both went on to become a promising player, in such a short duration of time. Toyota has always had their customer’s needs in mind and has been dynamic in presenting newer models and additions.

Virat Kohli , the dynamic batsmen who has proved his endowment in the past cricket matches taking the team India to a winning destination is undoubtedly the true icon of young energy . Toyota’s theme for this year reflects the company’s constant effort to bring joy to their customers and develop a harmonious relationship with all buyers. Behind this youthfulness is immense potential, talent and self belief, all of which Toyota stands for.

Commenting on the association, Cricketer Virat Kohli, said “I am excited to be a part of Toyota’s drive to connect with India’s youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart“

The deal is carried through with Percept who played a critical role in shaping the elements of this association. Percept – Hakuhodo the creative agency worked closely with Percept Talent to bring important insights to the table and contributed in the process of formulating the brand strategy.

Prabhakar Mundkur – CEO, Percept/H, said “Virat Kohli is a perfect fit with Toyota’s new corporate campaign strategy of connecting with the youth. He epitomizes the passion, drive and exuberance that is an intrinsic part of the youth psyche.”

Talking on the association and the strategies involved, Joji George – CEO, Percept Sports & Entertainment, said, “, “Being in the industry for over a decade now, Percept Talent has helped in identifying and representing celebrities for blue chip brands based on strategic fitment. We are proud to assist Toyota Kirloskar Motor in this association with Virat Kohli”.

Toyota (India) as a corporate brand will be associating with its new representative and presenting its loyalists with startling introductions that can be enjoyed by all who love their drives.

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