Mumbai: VIP Industries Pvt. Ltd, Asia’s No. 1 luggage manufacturer today announced the appointment of McCann Erickson as its creative agency for VIP brand. The company also said that it is currently scouting for a creative partner for its Skybags brand.
The business has moved both its brands -VIP and Skybags from its incumbent agency Ogilvy and Mather
Commenting on the development, Sudip Ghose, Vice President, Marketing- VIP Industries said, “We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level. ”
Prasoon Joshi, executive chairman and CEO McCann Worldgroup said, “VIP is among India’s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”
Established in 1971, VIP Industries Ltd. is Asia’s No. 1 luggage manufacturer, selling nearly five million pieces a year. The state-of-the-art VIP Design Lab is credited with multiple international patents and design registrations. Since inception, the company has kept in step with the changing needs and taste of the discerning and quality conscious traveller. The company’s latest launch – VIP Verve, the stylish, light weight polycarbonate luggage was awarded the prestigious “Product of the Year” Award for 2011-12.VIP Industries portfolio of brands includes VIP, Skybags, Carlton Alfa, Aristocrat, Footloose and Caprese.