After serving HUL, Mothers Recipe and Greenways Vinod G Gaikwad has now joined Muster Maven as CEO . Muster Maven is a business consultancy firm having five divisions Ma’con Legion, Brand Spirit, Aasan Bazaar, 1Up Services & Sampark.
A veteran professional in FMCG & Retail industry, Gaikwad has worked with a diverse range of companies such as IMRB, ABRL, HUL, Mother’s Recipe & Greenways, among others. He has 16 years of experience in Market Research, Sales, Marketing & Business Plan. Along with him, he has a team of professionals on board from various fields of sales & marketing – Anil Arya in Product Management and Sunanda Verma in Public Relations & Digital Marketing; who will be working on these assignments.
In his new role, Gaikwad will be responsible for developing strategic marketing and sales initiatives through Business Turnaround Plans which includes 5C Analysis, Environmental Analysis (PESTEL), OGSM, Brand Key, distribution plan across all the trades including General Trade, Modern Trade and HORECA, Sales Promotion, Digital Marketing & PR among others. He, with his team, is also implementing the plans for its clients like Sanjay Ghodawat Group, Gadre Marine Exports, Recon Oil Industries & bunch of start-up ventures in food & beverages.
Speaking on the occasion,Vinod Gaikwad – CEO, Muster Maven, said “SMEs & Entrepreneurs usually have a lot of technical and product knowledge but need assistance in proper planning and implementation of sales and marketing strategies. This is where we will come into picture. Our idea is to partner with them and assist them in complete marketing and business plan and implement it in order to achieve healthy profits.”
Gaikwad added here, “We are committed to provide the pragmatic, up to implementation solutions.”