During the two year stint at Usha international, Mr. Trakroo was instrumental in the innovative refresh of the iconic brand. This move is effective from May 31, 2013.
The company has, in the interim, realigned the internal senior marketing resources to manage the marketing of its various business verticals.
Prior to his tenure at UIL, Vineet Trakroo was associated with companies like CavinKare, Draft FCB Ulka, Beierdorf India Pvt. Ltd and Pidilite.