Tariq Ansari, Managing Director Mid DAY Multimedia, has announced the company’s decision to invite CEO Vineet Singh Hukmani to the Board of Directors of Radio One, a joint venture between MiD DAY Multimedia and BBC Worldwide, and his elevation to the position of Managing Director of the company. The announcement followed the declaration of outstanding results by the station in the last quarter.
94.3 Radio One is positioned as a ‘metro radio specialist’. In one and a half years of Vineet’s leadership, the station has made an aggressive foray into garnering the loyalty of metro audiences and efficient monetizing of the same. Through its innovative programming, innovative pricing of on air activities and inventory to advertisers, and a creative team focused on being metro innovators the station has become the fastest growing Radio Network in the metros. Radio One grew by 49% in the last quarter (over last year), in a market that saw little or no growth. In the first nine months of the financial year between April and December Radio One grew revenues by 72% over the previous year.
Says Tariq Ansari, Managing Director, MiD DAY Multimedia, “Radio One’s performance is a testament to Vineet’s leadership and the outstanding team of professionals that he leads. This invitation is in recognition of his significant contributions in making Radio One the fastest growing radio brand in the country both in terms of audience and revenues.”