Vineet Mittal to head BIG Live’s rural marketing division

New Delhi: In further beefing up it’s below the line team, with experts from the industry, Reliance Media World Ltd. announces the appointment of Vineet Mittal as Business Head, for the rural marketing space of its experiential marketing division, BIG Live. Vineet’s main area of focus will be to create rural activation properties and conceptualize events which will be amplified on radio.

The task ahead for Vineet will be to optimize business opportunities available in the tier II and III cities tapping the 193 districts that Reliance Media World’s radio business BIG FM covers, while touching almost 200 million Indians across the country. He will be based in Delhi and will report in to Rabe .T. Iyer, Business Head – Experiential Marketing, Out of Home and Digital business , Reliance Media World Ltd.

A Masters in Management Studies from Banaras Hindu University with 20 years of rich experience across various sectors, Vineet brings with him an excellent track record that promises to lead the team to newer innovations in the rural space. Mittal’s last assignment was with Xpanse Asia (A specialist rural & small town marketing solutions provider of Starcom Mediavest Group), in the post of Business Director heading the North & East region. Vineet was also associated with 141 Sercon as Director, Head count and Retail, prior to which he was with Ogilvy Outreach in the capacity of Account Director. Over the years, he has worked on brands ranging from Unilever, ITC, Eveready, P&G, Nestle, Castrol and Vodafone, offering an excellent consumer base to clients, while offering rural India a window to new brands’ experience.

Speaking on the appointment, Rabe .T. Iyer, Business Head, Experiential, OOH and Digital business – Reliance Media World Ltd. says, “Vineet’s hands on experience in working in rural India coupled with his rich industry expertise promises to work as a huge advantage to the company. Rural brand programs are seeing exponential growth and have an enormous business potential making it a significant focus area for us. We are happy to have Vineet spearheading this business and leading the team to deliver customized solutions to suit clients specific brand needs and explore new revenue models.”

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