Vijaya Sriram appointed as VP , Bates 141

Vijaya Sriram is set to replace Vijay Jacob as vice-president of Bates 141 at the firm’s Chennai office. Sriram has 18 years of industry experience and was operating as the vice-president at Dentsu Communications before switching to Bates141. In her successful career, she has worked with Lowe Lintas, R K Swamy BBDO and JWT and managed big brands like Henkel Detergents, Apollo Hospitals, Proctor & Gamble, UNICEF, Brooke Bond Lipton and MRF.

At Bates, Sriram will be in charge of business development and operations of the firm’s Chennai agency which handles high profile clients like CavinKare and Apollo.

When questioned about her new role, she said, “Bates 141 is a prominent brand in the world of advertising. I look forward towards giving my best in taking the mandate forward.”

Sandeep Pathak, chief executive officer, Bates 141, was all praise for Sriram, saying, “We are looking at exponential growth of our Chennai business. Vijaya’s diverse experience and expertise in handling reputed brands across categories will go a long way in strengthening our business objective.”

Source: Bombayadclub

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