The Viacom18 Marketing team has planned very interesting marketing plan for Special 26 which has already started with a bang with their ‘Fake CBI Raids news strip’ campaign. The future marketing campaign is also looking very edgy and interesting.
Special 26 is an upcoming Bollywood heist drama film directed by Neeraj Pandey of A Wednesday fame. The film stars Akshay Kumar and Kajal Aggarwal in the lead roles with Jimmy Shergill, Manoj Bajpai and Anupam Kher in supporting roles.
The film is based on the real-life daring heist dated 19-Mar-1987 where an unknown man posing as CBI officer Mon Singh recruited 26 men and executed a daylight raid on the Opera House branch of Tribhovandas Bhimji Zaveri in Mumbai, and disappeared with jewellery worth lakhs. The film is set in 1987 and has a very interesting plot. Also in the film we will see a different Akshay Kumar.
Spice is a PR agency with a defined focus on the entertainment business. Incorporated in 2004, Spice is the clear market leaders in terms of both the volume as well as quality of work. In recent past Spice has worked on communication of films like Talaash, Gangs of Wasseypur, Ek Tha Tiger and Jab Tak Hai Jaan .