Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA, VIA.B), and Endemol, a global leader in entertainment programming and the largest independent television and digital production company in the world, today announced a strategic partnership to launch a new entertainment brand for women targeted to 16-49 year olds – Viacom Blink!
Viacom Blink! will make its global debut in Poland in summer 2011 and has secured more than one million households in distribution through two leading pay TV platforms, Multimedia Polska and N Platform, as well as other local distributors. VIMN and Endemol are also exploring additional international distribution opportunities, specifically in Central Europe, the Middle East and Latin America. The development and roll out of Viacom Blink! is being led by Bhavneet Singh, Managing Director and Executive Vice President, Emerging Markets along with his team Miki Chojnacka, Vice President, Entertainment and Nicholas Walters, Vice President, Corporate Development of VIMN’s Emerging Markets group.
Viacom Blink! will offer a premiere mix of content from Endemol’s extensive portfolio of formats as well as its distribution library spanning drama, comedy, lifestyle, reality TV, documentaries and game shows. This long-term partnership will grant VIMN access to more than 4,000 hours of content for television and digital media platforms, guaranteeing approximately 800 hours of premium premiere hours in the first year and approximately 650 hours in following years. Programmes include Hot in Cleveland, Make Me A Supermodel, Forensic Investigators, Rescue Special Ops, Home and Away, The Secret Life of Us, Spirited, Gok’s Fashion Fix, The Little Couple and Fear Factor US, among many others. VIMN is also currently in discussions with studios to showcase a selection of feature films on the channel.
Viacom Blink! joins VIMN’s portfolio of world class brands spanning kids, youth and adults and will provide viewers with high quality, multi-dimensional entertainment through the lens of a contemporary brand targeting women. With the launch of this standalone brand the VIMN portfolio will now provide distribution and advertising partners with a distinct offering of quality content for female audiences. In addition, Blink! will offer a unique platform for marketers to communicate with this dynamic audience in an innovative and creative manner.
Bob Bakish, President and CEO, VIMN commented: “The launch of Viacom Blink! adds to our unrivalled offering alongside our premier powerhouse of global brands such as MTV, Nickelodeon, Comedy Central, Viva and COLORS. A Viacom partnership with Endemol taps into the strengths of Endemol’s content and Viacom’s worldwide footprint as well as our expertise in global brand development to deliver an exciting new brand experience for our consumers and business partners.”
Ynon Kreiz, Chairman and Chief Executive Officer for Endemol added: “VIMN is one of the world’s most dominant players in entertainment and we are extremely excited to be joining forces with them. This international venture will provide a significant platform for thousands of hours of Endemol’s programming across a wide range of genres. We are looking forward to working with VIMN to make Blink! a big hit with its target audience worldwide.”