Viacom 18 Media: forming an entertainment conglomerate

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world’s leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India’s leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18,, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV, the fastest growing kids channel – Nick, India’s only International Music & Lifestyle channel – Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and ‘COLORS’ the new Hindi general entertainment channel. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.

MTV, India’s leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them an exciting mix of music and non-music programming (Bollywood, adventure, music, humor, technology, food, fashion and style), presented in its inimitable style by Indian VJs. Since its launch in 1996, the channel has won numerous awards at Indian as well as International level for its unique humor and unmatched creativity. Known for its unique properties (MTV Style Awards, MTV Youth Icon and MTV Roadies among others), the channel has today become a preferred destination for advertisers to reach out to Indian youth. With over 585,000 hyperactive users continues to be the most popular youth hangout online. MTV India today reaches out to over 30 million households in India. Globally, MTV reaches out to over 500 million households across 170 territories.

Nick, India’s fastest growing kids channel, reaches over 24 million households in the country. It is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH. With an approach that puts ‘kids first’, Nick takes pride in encouraging kids to be themselves – funny, messy and free-spirited. Nick has today become the preferred comedy destination for kids in India, with shows like SpongeBob SquarePants, Ninja Hattori, Perman, The Munnabhai show and Jimmy Neutron amongst many others. Believing that ‘education’ and ‘entertainment’ go hand-in-hand at a young age, Nick offers ‘edu-taining’ shows like Dora The Explorer, Go Diego Go and Meteor & The Mighty Monster Trucks amongst others in its pre-school block – Nick Jr. Given its ‘award-winning’, ‘well-researched’ and ‘safe’ shows, it’s no surprise that Nick enjoys equal support from the parents as well. Outside India, Nickelodeon, (as it is known internationally), is the world’s number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.

Vh1 is India’s only 24-hour International Music and Lifestyle channel, providing music buffs with their daily dose of international music, pop culture and celebrity lifestyle. Launched in January 2005, the channel today reaches over 20 million households across India and is growing rapidly to reach many more. Vh1 has brought the best international music to India, coupled with the biggest stars, the juiciest stories and the latest in celebrities’ lives. With an exhaustive music library spanning over 30 years and genres like flower power, punk, rock, reggae, hip hop, pop and many more, Vh1 customizes its music and program mix to appeal to Indian tastes. Globally, Vh1 is available across 148 million households in over 124 countries/territories.

Studio18 is the first studio model based motion picture business in India, with an operation that involves acquisition, production, syndication, marketing and world-wide distribution of full-length feature films. Studio 18 is a new age motion picture company that believes in the growth potential of the Indian motion picture business. Studio18 has already entered into strategic collaborations with established production houses and content developers within India to co-produce quality films.

‘COLORS’ is Viacom18’s (a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group) flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Rahe Tera Aashirwaad, Bandhan Saath Janmon Ka, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saathi, Mohe Rang De, Bigg Boss Season 2 and Sajid’s Superstars amongst others. COLORS is an encrypted Pay with a Free to Air Window.

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