New Delhi : Vh1, India’s premiere International Entertainment Channel with its clutter breaking and innovative ideas on their Facebook page have clocked a record 5, 00, 000 members, which is a first for any niche channel in the country! True to its philosophy, Vh1 India offers pioneering content & engagement on their Facebook page that caters to what Vh1 fans are looking for in today’s time. Keeping in mind the growing importance of the use of social media, the channels Facebook page has reached far and wide by connecting with its fans across the country, providing them the best of entertainment!
The well-planned content on the page helps get 30% of the fan base to engage with the brand every month with an average of 11 million impressions every week. Vh1 India also conducts contests giving away swanky merchandise and life-changing opportunities to winners. The ‘Ticket to Ride’ contests have culminated in winners attending the Grammy Awards, watching Shakira LIVE at the GrandPrix in Singapore, partying Vh1 style at The Playboy Mansion in LA with over 1000 playmates and many many more! Some lucky winners also get concert tickets, meet and greet opportunities with international artists amongst other merchandise like guitars, t-shirts and lots more. The Facebook page was also the first medium in the country to launch Coldplay’s latest album Mylo Xyloto way before the album hit stores, thus giving members an exclusive sneak-peak to the new release.
Commenting on the success, Ferzad Palia, Channel-Head, Vh1 India says, “Getting half a million hits on our Facebook page speaks a lot about the brand and its pioneering initiatives in the social media domain in this genre. The youth today has moved to an evolved lifestyle & Vh1 India re-affirms the endeavour to provide its fans with cult entertainment of their choice, which is latest and in keeping with the times. To give you a number, the average weekly reach of the page is over 3,90,000 unique users and I am delighted by the support we have got from our Facebook fans. This just goes to prove that Vh1 does have a vibrant parallel universe beyond television. A big Thank You to all our fans… Keep clicking!”
Way beyond its competitors, the Vh1 India FB fan page not only talks about their programming content but also entices members to participate with mediums such as the ‘Make your Mix tab with Manchester United’. This fun-filled tab gives Vh1 fans a chance to showcase their bartending skills and make drinks for their friends and loved ones. Apart from providing fun-filled activities & celeb web chats with the likes of stand-up comedian Russell Peters & Canadian band Simple Plan, Vh1 drove their entire pro-socio campaign ‘Vh1 Spread the Music’ through Facebook. Through this application, fans can help underprivileged children experience the joy of learning music. This was supported by a tab inviting people to virtually spread the joy of music to their friends on Facebook and donating old instruments towards the cause, thus spreading the joy for real.
Vh1 India’s Facebook Page has marked the beginning of its ambitious plans by revolving around its fan’s passion points and penetrating into various facets of ‘music’. This goes to show India’s youth moving towards a global, evolved lifestyle. From television to social media, Vh1 India’s viral is surely catching on… thus 5, 00, 000 fans and still counting on!