The brand has also announced an interesting, young-n-chic campaign showcasing the benefits of using non-razor formats for a long lasting smoother skin. Targeted at a younger audience, the central theme of the campaign is “Razors are for boys. Don’t shave it, just Veet it”.
Commenting on the association with the brand, Shraddha Kapoor said, “I am thrilled to endorse a brand that I have used since my teenage years. Veet is a brand that has time and again introduced innovations in the hair removal category that not only provides the ease of hair removal at home but also ensures smooth and touchably soft skin. With this new campaign I look forward to highlight the various implications of razor usage and raise awareness around better ways to get smooth, beautiful skin.”
Commenting on the new announcements, Nitish Kapoor, Managing Director, RB India said, “We are proud to sign Shraddha Kapoor as the brand ambassador of Veet, the globally leading powerbrand in Hair Depilatories. She embodies the Veet values of beauty and self-confidence and this association will help us penetrate further into a younger audience across markets.”
Determined to lead the change, this new endeavour by the brand strongly reinforces Veet’s aim to change women’s attitude towards smooth skin and personal hygiene.
The campaign will be on air starting 10th Feb 2015 across India.