New Delhi : Vdopia , the leading online and mobile video monetization company, has announced that it has turned profitable after experiencing a record growth in advertising revenues last quarter. The fastest growing online video ad network has experienced a 380% increase in QoQ earnings received from advertising dollars spent on its online video and rich media advertising solutions.
Incepted in the year 2009, Vdopia leads the online video advertising industry with 80 percent market share. With the largest online video inventory, Vdopia serves over 100 million video impressions every quarter; reaching over 10 million unique users across 120 publishers on an exclusive basis. As pioneers in monetization of online video content and live streaming with VLIVE technology, Vdopia’s extensive ad network is comprised of premium publishers like NDTV, MSN, Web 18 Group, India Today Group, Sify, Bollywood Hungama, Daily Motion.com, ESPN, Zee group, CricketNirvana, Metacafe and Mochimedia, among others.
Debadutta Upadhyaya, VP – India, Vdopia, commented “Vdopia leads the online video advertising category today, and we’ve experienced a tremendous 380% QoQ growth in terms of revenue. This reflects the trend in online media consumption by users, as well as brand advertisers’ growing confidence in video advertising. Vdopia has powered multiple-campaigns for over 300 brand advertisers successfully, delivering the dynamic engagement and interactivity of video to users.” She added, “Vdopia is all about creating extensive user-engaging video experiences and offering a unique branding platform to advertisers with our rich video ad formats. VLIVE, our dynamic online live streaming ad insertion technology platform, is one such video innovation that has enabled media companies to live stream and monetize their content.”
With its three offices in India and a global team of 50 employees, Vdopia expects to aggressively expand in the coming months. The company has charted out plans to add new office locations, recruit more staff and expand business to the Far East & APAC regions.
Chhavi Upadhyay, Chief Operating Officer, iVdopia says, “We’ve witnessed strong financial growth this year and we are delighted to have gone profitable. Our operations in the U.S. for video and rich media mobile advertising have also experienced strong triple digit growth, and iVdopia is now the largest video and rich media mobile ad network in the U.S. . The response from brand advertisers to the level of user-engagement that video provides has been phenomenal, and we expect to see more advertising dollars spent on the growing power of video advertising.”
In the Indian market, Vdopia is the pioneer in VLIVE technology—a Dynamic Online Live Streaming Ad Insertion Technology Platform that has simply changed the way LIVE video content had been delivered and consumed on the Internet. VLIVE not has enabled Media Companies to live stream the content but also to monetize the content. Vdopia’s Dynamic Ad format includes the Pre- / Post- / Mid-roll ads, Talk2Me Ads, Dynamic skin branding and product placement ad formats.
With VLIVE technology, Vdopia is the first company in India to live stream various Cricket Tournaments in India. The Compaq Cup series on Tensports.com in September 2009 is one such example. In addition to this, Vdopia has also successfully powered Rich media dynamic ads through various live cricket events like Asia Cup Series in June 2010 on CricketNirvana.com of Nimbus Communications Ltd and ICC World TWENTY20 series on Espnstar.com. The video experience complimented by commentary and statistics, and allowed viewers to simultaneously chat with friends & family and other passionate fans during live webcasts.