Vdopia Announces Strategic Alliances with IAB Mobile,Horn Group

New Delhi :Vdopia Inc., the pioneer in online and mobile video advertising technology, today marked the second anniversary of its entry into mobile advertising and its 4 billionth mobile video ad served.

In 2009, Vdopia established the mobile video ad category with the launch of its pre-app and in-app ads for iPhone. The company now serves multiple smartphone and tablet platforms, across mobile web and apps.

“Delivering four billion video ads in two years is a significant achievement which speaks to our early entry and constant innovation in the mobile space,” said Co-founder and CEO Vdopia, Srikanth Kakani.

Vdopia’s customer base represents a who’s who of the world’s most recognized brands, including Bausch+Lomb, Disney, Ikea, McDonald’s, Microsoft, MillerCoors, Nokia, Samsung, Scion, Sony Pictures, Universal Studios, Vodafone, and Wrigley, among others.

In its commitment to future growth, Vdopia has also announced two strategic alliances — with the Interactive Advertising Bureau (IAB) and Horn Group — to further support its top position in mobile video advertising.

Vdopia joined the IAB’s Mobile Marketing Center of Excellence to take an active role in helping shape the ad industry’s adoption of mobile video and provide important perspective on industry issues such as standards, formats and measurement.

Saurabh Bhatia, Vdopia co-founder and Chief Business Officer said, “The IAB is recognized as a critical assurance of digital advertising quality, reliability and accountability,” He further stated. “As the pioneer in mobile video advertising, we look forward to collaborating with the IAB and our fellow council members to grow industry adoption of mobile video as the next wave of brand media for smart marketers everywhere.”

Vdopia has also retained Horn Group as its digital communications agency of record for its mobile business. Horn Group has been recognized as a best mid-sized agency for five consecutive years in PRSourceCode’s annual Top Tech Communicators survey and was recently named the 2011 Technology Agency of the Year by The Holmes Report.

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