Van Heusen launches innovative social media campaign

vanheusen_campaignVan Heusen, the country’s numero uno professional fashion wear brand is now on LinkedIn, the world’s largest professional networking site.  With intent to identify 10 most fashionable professionals, Van Heusen is initiating a contest targeted at LinkedIn’s member-base of 20 million professionals.

Through this contest, LinkedIn members can nominate up to 10 of the most fashionable professionals from their network. Of all the nominations received, Van Heusen and its panel of judges will pick 10 worthy winners, each of whom will receive wardrobe upgrades of Rs.25000/-. To add another exciting element to this contest, every person who nominates will receive a Van Heusen discount voucher worth Rs.500/-.

With the creation of social media estate www.fashionableprofessionals.com for the contest, Van Heusen is well on its way to making its fashionable presence felt in the social media space.

“We have been making the workspace more fashionable. Last season we redefined formals with the launch of X-Lifestyle, the range of formals that lends an edgy, stylish and powerful persona to the whole concept of what one should wear to work. This season we wanted to take this to the next level and we thought LinkedIn would be a good fit for us to take on this mantle. The brand looks at digital medium very seriously and constantly looking at newer & exciting ways to connect with its consumers. We feel that the platform like LinkedIn has a lot of untapped potential for brands like us. LinkedIn audience is serious, Professionals and making professionals fashionable is a serious business for us. We intend to do a number of activities around this space going forward.” elaborates Vinay Bhopatkar, Brand Head, Van Heusen on the association with LinkedIn.

“We are excited to work with Van Heusen for this interesting activity for professionals. LinkedIn’s member base of over 20 million professionals will allow Van Heusen to connect with the right kind of audience for their products. This customized solution for Van Heusen is designed to drive relevant engagement with a member by tapping into their professional network, which in turn leads to higher virality.  LinkedIn allows brands to innovate on the platform while also extending a contextual experience to our members,” says Nishant Rao, Country Manager, LinkedIn India.

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