UTV Indiagames , airtel launch Tees Maar Khan game

Mumbai: Look out for TMK! Already known as the biggest conman in the reel world, TMK is now all set to spread his art of conning in the gaming space! Challenging gamers to play as his character of TMK, UTV Indiagames and airtel digital TV along with Akshay Kumar, Katrina Kaif and director Farah Khan, today launched the official multi-platform game for the movie – Tees Maar Khan at Novotel Hotel, Juhu. The movie is scheduled to release on 24th December ’10.

Taking the Bollywood gaming phenomena to a whole new level, for the first time in India – UTV Indiagames launched the game across four platforms– DTH, Mobile, IVR, and Web! For gamers to enjoy this enthralling game on their television screens, the company associated with one of the leading national DTH service – airtel digital TV, to launch the official game. The first ever ‘Quad-Play’ movie based game that would be exclusively available for over 4.7 million airtel digital TV customers, enables them to enjoy gaming on airtel digital TV, mobile or broadband(PC). Customers just need to press the Games button on their universal remote to select the game and get started as per instructions.

Playing as TMK himself, the gamers have to rob a series of banks, museums and a train filled with tons of gold, tactfully avoiding the patrolling guards and various high-tech security devices! A fun stealth puzzle game, with pulse pounding chase sequences broken into three stages, will put the gamer’s reflexes to test as they immerse more deeply into this stylishly interactive game.

Inspired from the scenes of the movie, Stage one – The Bank Robbery marks the start of TMK’s career in the world of crime! He has to cross three levels robbing banks by breaking through the security, cracking the lock and escaping with the loot before the alarm is activated! Moving on the Stage two – The Museum Heist, TMK now has to steal precious artifacts from some famous museums and pass through three such levels to finally come to the final stage – The Great Train Robbery! In this set, TMK is assigned with the greatest and most audacious haul of all times i.e. to rob a moving train! Here the gamer has to jump from one bogey to another, reach the special compartments to infiltrate the heavily guarded interior and steal the precious cargo through three levels!

Announcing the launch of the game, Samir Bangara, COO, UTV Indiagames said, “Tees Maar Khan is undoubtedly the most eagerly awaited film of the year. For the first time ever a movie based game is witnessing a “Quad-Play” or four platforms launch. We are especially excited about the Airtel digital TV association,which will take the game to a whole new level of experience. With creativity, interactivity and a story oriented game play on all four platforms, we are sure the game will be a blockbuster in itself”

Sugato Banerji, Chief Marketing Officer, DTH Services – Bharti airtel said “At airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. airtel digital TV has been the pioneer in bringing innovative solutions that bring about a convergence of various platforms, be it our mobile recording feature and now a “Quad-Play” game with Tees Maar Khan. Gaming resonates across all age groups, a large part of them being kids and young adults. Both these segments are emerging as key influencers in the DTH category and we believe associations like these will further our promise of enriching the lives of customers.”

Farah Khan, director of Tees Maar Khan, said, “Movie based games are definitely becoming popular among both gamers and movie enthusiasts today. They help the movie reach out to the masses, introducing the premise of the film and giving them a chance to experience it even before the release. The game truly brings on interactivity as the gamer almost becomes a part of the movie, playing as Tees Maar Khan conning his way through three stages, just like the movie. We are pleased to partner with UTV Indiagames and airtel digital TV to launch, for the first time ever, the TMK game not on one but four platforms -DTH, Mobile, Voice and PC.”

airtel digital TV’s association with UTV Indiagames for Tees Mar Khan marks the beginning of their strategic relationship that would have the entire Gaming Zone on airtel digital TV powered by UTV Indiagames. UTV Indiagames domain expertise and demonstrated innovations together with the market access and response to airtel digital TV promises to usher in an exciting gaming experience on the television.

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