UTV Bindass and Virgin mobile launch Bindass Buddies

UTV Bindass in association with Virgin mobile recently launched Bindass Buddies on Bindass.com, the best place for any college student to quickly pick up on what they need to know about their new college, and Bindass Buddies – their mentor and guide throughout those initial difficult weeks.

The idea for Virgin Mobile Bindass Buddies on Bindass.com was born with a single idea: “What if we could give every scared, nervous, hesitant, unsure kid a mentor who would help them through the first two months of college and always be on call to tell them what was happening through the year?” That’s how the Virgin Mobile Bindass Buddies came to be. The Bindass Buddies are our heroes on campus – every college has a number of Buddies who have been carefully selected for their campus knowledge, their confidence and their generous and helpful natures.

The first task of each Buddy this year is to help create the Ultimate Survival Guide for their college. 150 Buddies from more than 30 colleges in Mumbai and Delhi have been recruited and 40,000 customized copies of this guide will be distributed to fresher’s within the first week of college. Every bit of content in the guide is customized for its home college and is written by the Buddies themselves. All the content is also available online, on the Campus section of Bindass.com, where changes can be made, sections can be updated and rated by all the users. Users can also rate the Buddies, which will no doubt lead to fierce competition within this Virgin Mobile Bindass Buddies Chart for pole position.

Heather Gupta ,Channel Head Bindass says, “Brand Bindass has always been an innovative brand. We aim to provide experiences that have never been available before and going online with an offering like this is just another example of our ongoing commitment to be as unexpected, relevant and cutting edge as possible.

According to 2008 figures, the total number of online Indians was 49.4 million. The 19-24 year age band has emerged as the ‘single largest’ age group of regular internet users this year at 44%. And hence this initiative came into existence.

The Virgin Mobile Bindass Buddies will also be showcased, in a specially-created series of vignettes where they will showcase life on their campus, highlighting the special USPs of each of their colleges in a typically Bindass manner. These vignettes will be played during an interactive SMS-driven music band on Bindass from 5 PM to 6 PM everyday.

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