Kolkata: Popular International collective buying portal Groupon has acquired SoSasta.com, one of the fastest growing online shopping brands in India. Groupon, a Chicago-based e-commerce website with presence in over 40 countries, is a great resource for bargain hunters and has been creating ripples in the e-commerce industry.
Speaking on this occasion, Ananya Bubna remarks, “I believe it’s going to be a phenomenal partnership which will eventually lead to thousands of satisfied merchants and millions of happy customers without holes in their wallet.” SoSasta is now a name which will be held in international repute. With the Groupon identity attached to it, the product immediately receives delightful leverage which gives SoSasta an edge in the Indian e-commerce market.
SoSasta, now to be re-branded as Groupon India, will customize the Groupon services as per the Indian consumers need. It will be adding better deals, more product verticals, and explore newer avenues to delight the customer. The new investment in SoSasta will generate employment opportunities nationally. Energetic, passionate, and innovative resources are required who will inspire more talented candidates to join the brand.
SoSasta.com is now giving fabulous discounts in 11 cities. It will continue to look at new territories for organic growth and will focus on expanding more local, hyper-targeted deals to subscribers. Ideally, it plans to reach out to every prospective buyer in the country. Groupon now aspires to rule in the e-commerce and m-commerce market nationally.