Yahoo! India, the leading Internet company has roped in some of the top creative minds in the advertising industry as its elite panel of judges for Uncannies, an online portal designed to identify the most creative work in the field of advertising .
Cyrus Oshidar, Creative head – BBC, Pushpendra Misra from Flying Saucer Films, Malvika Mehra, Group Creative Director – Ogilvy & Mather Advertising and Karl Gomes, National Creative Director, Digital Rediffusion | Y&R constitute the elite panel of judges for Uncannies.
Creative agencies as well as individuals from print, television, radio, outdoor and the online medium have already posted over 300 of their best work on the Uncannies website uncannies.com in less than three weeks of Launch. Till date, creatives on print seem to have dominated most entries followed by outdoor, radio and TV.
“We are delighted to have top creative minds of the industry as panel of judges for Uncannies. It’s a great validation of our efforts to reward creativity and surface the best and brightest talent in our industry said Nitin Mathur, Director – Marketing, Yahoo! India”
According to Malvika Mehra, Group Creative Director – Ogilvy & Mather Advertising, “Yahoo! has always been associated with great ideas. Uncannies is a platform to showcase creative talent as well as Yahoo!’s faith in great ideas. I personally think it’s a grand gesture for a corporate to applaud talent, akin to a ‘Corporate social responsibility’ campaign in a way. By sending the winners to Cannes, Yahoo! has truly demonstrated that they believe in putting their money where their mouth is. This initiative truly celebrates great ideas.”
Says Karl Gomes, National Creative Director, Digital Rediffusion | Y&R, “We are at a time where the consumer is consuming content at his own terms and therefore we need a lot of fresh talent with newer, better and more engaging ideas. The need of the hour is fresh ideas & perspectives, thinking for brands and their marketing objective. Uncannies will be a great way to groom potential and existing talent by offering an excellent platform.”
“Congratulations to Yahoo! for creating this unique platform. It’s encouraging to know that this award gives the winners a trip to Cannes, much nicer than a cheap gold plated man with wings,” said Cyrus Oshidar, Creative head – BBC.
Pushpendra Misra from Flying Saucer Films said, “We are in the business of celebrating ideas. I am excited that we would be judging over a body of unreleased creative work as well. Unburdened creative is often sharp and edgy.”
In order to take part in this contest, participants must submit their individual entries directly onto the contest website. The deadline to submit entries has now been extended to close on 15th March 2009.
Consumers will also get a chance to rate the shortlisted creative. However, the expert panel’s decision would be final. Besides one grand winner who will get a free trip to Cannes, the next Top 3 winners will walk away with an Apple iPhone each. There is also interesting Yahoo! merchandise as consolation prizes for the next top 100 participants.