New Delhi : UTV Global Broadcasting Limited (UGLB) is now entering the Malaysian market with its two popular channels – UTV Bindass and UTV Movies.
UGBL has signed up with Malaysia’s Pay TV service HyppTV to launch its channels in the region.
“We are pleased to announce the foray of our channels into Malaysia and with HyppTV as our distribution partner, we are confident of our content reaching out to the right audiences,” M.K. Anand, chief executive officer, UGBL, said in a statement.
“The Malaysian TV viewer is widely exposed and has a taste for quality entertainment and we are sure our content will surpass their expectations,” he added.
HyppTV has content delivered by Telekom Malaysia Berhad (TM) through TMs high speed broadband service, UniFi.
Jeremy Kung, executive vice president of New Media, TM said: “We welcome our partnership with UTV and the diversity of content that we can now offer via HyppTV. We believe that with the addition of new channels from UTV, we have the right mix of content to meet the discerning tastes of the Malaysian audience.”