For the first time in the history of Indian sports, cricket lovers can now watch live matches in their neighboring theatres and enjoy the stadium like frenzy.
UFO Moviez, the world’s largest digital satellite cinema network will show DLF IPL 2010 matches LIVE on gigantic screens in cinemas across India.The matches will be screened in High Definition Digital format without commercial interruptions .Live matches in theaters will enhance the revenues of multiplexes & single theatres and tax collection for the government.
February 4, New Delhi: UFO Moviez – The world’s largest digital satellite cinema network introduced a new platform to view and enjoy cricket matches. With a view to enhance the cricketing entertainment experience in India UFO will now show the DLF IPL 2010 matches LIVE on gigantic screens in multiplexes & single theatres all across India in High Definition format without advertisments. Watching the IPL in the theatre would be a unique spectacular extravaganza. UFO plans to replicate the stadium frenzy for the match goers in the theatres. To provide unique entertainment value and keep IPL magic alive within cinema halls, a carnival and a stadium like atmosphere will be created across select screens nationally. The theatres will have cricket related merchandises, exciting gifts; multi cuisine food stalls etc to cater to the entire family. To add to this excitement, a number of screening places will have cheer leaders and live bands making a perfect live match like environment.
A ‘Cinema Jockey’ will be anchoring various interactive activities in the foyer with a range of contests being held from time to time and the winners of these contests being flashed on screen across different theatres nationally. Celebrities from different walks of life will visit the cinema halls at regular intervals to cheer the teams. These carnivals will keep the magic of IPL within cinema halls alive and generate and sustain the excitement for 45 days at a stretch. As most people like to watch cricket matches with close friends and family, watching LIVE matches in theatres will provide an excellent ambience to enjoy IPL matches and that too without any commercials during actual match playtime…
Theatres are also expected to create tailor-made season tickets in various combinations for their prospective viewers. This will be an effective and a subsidized option for hard core cricket fanatics to enjoy all the matches of the season. To provide state-of-the-art viewing experience to the spectators and to be on par with the global developments in the sports arena, UFO Moviez has entered in a strategic alliance with multiplex chains like Cinemax, INOX, Fame, PVR and others and also have partnered with single screen theatres for screening the DLF IPL T-20 matches starting from March 12, 2010. UFO Moviez is handling the techno-commercial aspects of screening IPL matches in India.
UFO which has more than 1700 digital screens across India has tied up with Crown Infotainment, who holds the distribution rights for IPL 2010-2019 seasons, to introduce IPL matches in theatres. Till date the company has signed over 550 screens, out of which close to 200 are multiplexes. UFO is targeting to showcase the DLF IPL 2010 matches across 1000 screens.
Talking about their latest endeavor Mr. Kapil Agarwal, Joint Managing Director, UFO Moviez India Ltd. said, “We are proud to introduce this pioneering concept of bringing live IPL matches across Indian theatres. With a target of showcasing the IPL across 1000 cinemas we have got into strategic alliances with multiplexes & single screen cinemas across the country including Tier 2 & 3 cities. As no major bollywood films will be released during this IPL, this will serve as profitable alternate revenue generating entertainment content for the exhibitors. The High Definition format of IPL matches, which means better quality and more content on screen, that too without any ads will be an “out of the world” viewing experience for the patrons.”