O&M India has been shortlisted at the YoungGuns 2007 in two categories.The shortlisted entries are for The Readers Bookshop in the Print Campaigns category and DHL ‘Flags’ in the Direct Mail category.
O&M India is the only Indian agency to have won more than one nomination at the YoungGuns this year.
The Readers Book shop campaign was created around the idea – A book reaches out to more people. To demonstrate this idea examples of Mandela and Gandhi were used, who reached out to a certain number of people personally, but their writing reached out to the whole world.
YoungGuns is a cutting edge award that was created in 2000 as an international platform for the young creative talent, through recognition of their work and the provision of real opportunities to assist their careers. It is the only international advertising award in the world for creative and students under the age of 30.