Under the partnership, Komli will manage all South East Asia sales. Komli will also help develop the regional market for Twitter and its Promoted Products through a series of education and training programs for agencies and large advertisers. A dedicated Komli Engage sales team specializing in Twitter’s advertising products will now be offering advertising solutions including Promoted Tweets, Promoted Accounts, and Promoted Trends which are currently available to marketers in the United States, United Kingdom, Japan and Latin America only.
“We’re really excited to be working with Komli as we enter into Southeast Asia, which is one of Twitter’s fastest-growing markets” said Shailesh Rao, Twitter’s vice president of international revenue. “We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers, and working with Komli, and its management team, gives Twitter a strong partner with a footprint throughout the region.”
“We are really excited to partner with Twitter. Together, we will offer marketers new and relevant opportunities to engage audiences in SEA and drive brand value. Social media growth in this region is among the highest in the world, and Twitter is one of the most recognized and utilized platforms in our region,” said Akshay Garg, Vice President, International and Managing Director for SEA.
More than 800 million or 50% of the world’s social network users are in Asia. 54% Singaporeans are regular social users. Matt Sutton, GM Engage, runs Komli’s social media business unit and is bullish about the opportunity this represents for SEA’s advertisers: “We’re witnessing huge user growth on social media platforms in the SEA region. No surprise then that the research suggests the majority of our consumers consult social media before making purchases. Twitter’s entrance is a major opportunity for advertisers in the region to expand their social media marketing options.”