Indian Media world will soon witness the marriage of Print and television . UTVi, the soon to be launched English business news channel by UTV has announced a tie-up with the financial daily, Business Standard . The business channel will also share content with ABC International Television (Asia Pacific).
“Business Standard is one of the most respected business dailies in India and is the first choice of serious business readers. We see considerable synergy and learning for us. BS has some of the country’s best economic journalists and the highest standards when it comes to quality, credibility and accuracy, qualities we will imbibe in our own coverage of business and economic issues,” Govindraj Ethiraj, editor-in-chief, UTVi said .
The channel will air BS wire, BS alerts and BS breaking news along with business bytes throughout the day. It will use business content to keep the audience updated with latest developments on the business news front, with inputs from Business Standard bureaus. The strategic alliance will give a boost to UTVi’s content.
“We are happy to partner with UTVi in this venture. This alliance gives us an excellent opportunity to combine the quality content of a business newspaper with the immediacy of television news,” TN Ninan, editor, Business Standard said.
UTVi will endeavour to get into the Business Standard newsroom to showcase senior journalists and subject experts. The views of these journalists and experts will be captured on air through programs such as a stock market preview in the morning, an edit page review or overview, and news items such as “Tomorrow?s Headlines Tonight”.
BS will also share research from the BS Research Bureau that can be showcased on UTVi. BS in turn will publish extracts of interviews and stories telecast on UTVi, as well as occasionally print the highlights of big shows and interviews shown on the channel.
UTVi has also concluded a strategic content tie-up with Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, for ABC News programming and services. This collaboration offers UTVi audiences a global perspective and international programming.
Ronnie Screwvala – CEO UTV Software Communications Ltd. says “The English Business News segment reflects a huge opportunity. Till date the first mover in the Business television space occupies 80% market share – which to us reflects a tremendous untapped opportunity. With UTV’s experience in Content, Business and Broadcasting, and with one of the best teams assembled, we feel extremely excited to enter this space.”
Today, the young Indian, the entrepreneur, the CEO – all need to be globally informed and have a 360 degree perspective on Business, much more than stocks and shares, and that’s what we aim to do at UTVi.
Our tie up with ABC News will not only bring International perspective, but with their prowess in News and Feature shows- add that cutting edge that our viewers will want from a well rounded Business Channel”
ABC News President David Westin says “We are pleased to be collaborating with UTVi in their new enterprise. This gives us an excellent opportunity to provide our reporting to the people of South Asia, as well as to enhance our coverage of news in the region. We also plan to work with our new colleagues at UTVi to create news programs and bulletins combining the expertise of both organizations for the benefit of the growing UTV audiences.”
Arun Anant, CEO and Govindraj Ethiraj, Editor-in-Chief have between them built a strong and dynamic start up team to run the business. Recent addition to the team has been Sumit Gupta who takes over the role of Chief Operating Officer. Arun Anant, CEO, UTVi says, “UTVi will be India’s most powerful, interactive news and information network. We will connect real time news through multiple platforms like
television, web & mobile. UTVi will be a business news channel going beyond the stock markets.”
The programming of the channel will de-jargonize the financial markets. Says Govindraj Ethiraj, Editor in Chief, UTVi, “UTVi is a product that is built on exhaustive consumer insights and understanding. Our aim is to grow the market forbusiness news and information in India, as it is growing globally. We also believe that today’s students, managers, businessmen and entrepreneurs want information and knowledge that empowers them from within India and the world at large. The service will also offer cutting edge shows on careers, technology, automobiles, travel and good living.” He adds.
UTVi will have a look and feel, never seen by Indian Audiences before. Broadcast Design International, a California based, world renowned set designing agency has been retained to create the sets for the channel.The new dynamic graphics package and logo for UTVi News has been created by Renderon Broadcast Design, a Toronto based, award winning design, production and multimedia firm.