Shanghai : Ethan Tsao has been appointed integrated creative director at Draftfcb Shanghai, the second of two significant creative moves by the agency in a week that further elevates the agency’s digital and integrated focus.
Tsao is previously head of creative at investment company J. Christopher Capital, a role he held between offices in New York and Shanghai. Before that he was with Draftfcb Shanghai as a senior creative executive working on clients including Semir, Oreo, Nivea, Shanghai General Motors and Haier.
“Bringing Ethan’s talents back to Draftfcb enhances our seamless messaging across all media,” said Eddie Wong, national executive creative director of Draftfcb China. “He will occupy an important role in driving online and offline communications with consistent strategy and execution to all consumer touch points.”
Tsao has more than 10 years of experience with agencies such as iWant-in.net Taiwan, Think Studio Taiwan and Ogilvy One China. He is the second senior creative appointment at Draftfcb in the past week. The agency also named Dick Chan to be executive creative director of Draftfcb Beijing. He was previously head of Draftfcb’s digital arm based in Shanghai.
Draftfcb Greater China chairman and CEO Pully Chau said that in parallel to a specific focus on integrated creativity, the agency was also aggressively recruiting top class talent with skill sets in shopper marketing, analytics and integrated planning.