Advertising Age has announced that it has named Tribal DDB Worldwide to its esteemed Agency A-List. This marks the second consecutive year Tribal DDB has received honors from the publication, having been the first digital agency to win Global Agency Network of the Year in 2008.
“We are thrilled that again Advertising Age has considered Tribal DDB to be one of the elite agencies in the world. Standing shoulder to shoulder with some of the most revered and awarded advertising firms is an honor and testament to the hard work and dedication of our employees on behalf of our clients,” said Tribal’s global CEO, Paul Gunning.
Tribal DDB is consistently ranked at the top of the industry as measured by both revenue growth and awards. This year’s achievement comes on the heels of 2008’s ten new office openings, multiple lead assignments across all media, growth of its current global clients, and five new global agency-of-record account designations.
In commenting on Tribal’s performance, client Hans-Christian Schwingen, Senior Vice-President, Brand Strategy and Marketing Communications, Deutsche Telekom said, “We consider Tribal DDB to be a multichannel agency…. apart from covering the entire value chain of communication services, Tribal DDB supports Deutsche Telekom in terms of technology consulting and implementation, as well as process consulting and management. We need service partners who can handle the complexity of communication tasks in a networked world.”
Born from digital and uniquely positioned to understand and react to consumer behavior in a plethora of media, Tribal DDB is a leader in the communication revolution. The agency created the world’s first social film with Nokia, broke a world record and motivated an entire country to cheer for China for McDonald’s, brought a nation to tears through an operatic viral sensation for Deutsche Telekom in Germany, and became a part of the effort to prevent skin cancer, AIDS in Africa and pollution.
“The breadth and depth of the work Tribal DDB developed around the world speaks to our core understanding of the dynamic and changing media landscape,” said Liz Ross, President, Americas and global Chief Marketing Officer, Tribal DDB Worldwide. “Our global portfolio of work succeeded at every measure, engaging consumers in remarkable, and effective ways.”