Tribal DDB Shanghai's “Winning the Wings Battle” campaign bags silver

Shanghai: Tribal DDB Shanghai won a Silver award at this year’s Campaign Asia-Pacific Digital Media Awards for their “Winning the Wings Battle” campaign for McDonald’s China in the Fast Moving Consumer Goods (FMCG) category.

In addition, Tribal DDB Shanghai was listed as finalists for their Philips Home Lighting Online Branded Store campaign in the B2C (Business-to-Consumer) category, and for their Pepsi Music Revolutionary on Mobile campaign in conjunction with Madhouse Inc. in the mobile category.

“I am incredibly proud of Tribal DDB Shanghai and the talented and creative team that have made these achievements possible,” says Jit Hoong Ng, Managing Director of Tribal DDB Shanghai. “This has been a great year for Tribal DDB as we continue to receive recognition from our peers in the industry. It shows how far we’ve come in such a short amount of time.”

These wins round off an exceptional year for Tribal DDB Shanghai and DDB China Group, having already won a number of high-profile international and domestic awards, including the Cannes Festival, Spikes Asia, China International Advertising Awards, and the ROI Festival.

“It’s immensely rewarding to see that Tribal DDB Shanghai continues to be recognized for its cutting-edge campaign work,” said DDB China Group President and CEO, Dick van Motman. “We’re particularly pleased that yet again it’s not only behind ground breaking work but also across a broad spectrum of clients and we’d like to thank McDonalds, Philips and Pepsi for their trust in us. It’s great partnerships that yield these results.”

Regionally, Amanda King, President of Tribal DDB Asia-Pacific, was named Digital Agency Head of the Year at the awards show. In its fourth year, Campaign’s Digital Media Awards showcases the best in digital marketing across the Asia-Pacific region.

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