Tribal DDB Worldwide announced has appointment of David Hernandez to the dual role of Managing Director and Executive Creative Director for the Chicago office. Hernandez joins Tribal DDB from OgilvyOne, Chicago, where he was Senior Partner, Executive Creative Director.
In this role, he will lead the office and all creative development for Tribal Chicago, which works with high-profile brands such as Lowe’s, McDonald’s, Jones Apparel Group, State Farm and the Wm. Wrigley Jr. Company. He reports directly to Elizabeth Ross, President, Americas, and Global Chief Marketing Officer of Tribal DDB Worldwide. In assuming this role, he returns to the DDB Group where he originally served as art director eighteen years ago.
“David is an exceptional creative leader who will be a great addition to our Chicago team,” said Liz Ross. “His blend of strategic thinking and creative vision is rare and he represents the continued evolution and growth of Tribal DDB Chicago.”
In his five years at Ogilvy Chicago, David was a key part of the leadership team that grew the digital and direct business from the ground up to more than fifty percent of the office’s revenues.
David Hernandez said, “I’m thrilled to return to the DDB family. I have immense respect for Tribal DDB’s commitment to extraordinary creative that generates measurable results. I’m honored to be joining the only digital shop to ever be recognized as Global Agency Network of the Year and appear on the Agency A-List.”
Hernandez has a wealth of cross-media experience, with a career spanning large agencies, creative boutiques and Internet firms. He has served many of the world’s leading brands and corporations, including Nike, McDonald’s, Allstate, Kohler, American Airlines, Anheuser-Busch, Miller Brewing Company, Sears, Wal-Mart, and Microsoft. His work has also been recognized by industry award shows and publications, including the One Show, South By Southwest, the Effies, DMA International Echos, The Wall Street Journal, The Chicago Show, the New York and Chicago International Film Festivals, Print, ID, and Communication Arts, among others.
Prior to OgilvyOne, Hernandez served as Chief Creative Officer and Co-Managing Director at digital agency Leapnet, where he provided strategic and creative leadership for such clients as Michelob, Morningstar, Slate, Encarta, and MSNBC. Under his leadership, the firm was named by Chicago Magazine as one of the top places to work in Chicago.
David also founded the highly regarded digital boutique The Royal Order of Experience Design, which is known for designing rich digital experiences for high-end brands like Patagonia, Sub-Zero, Wolf, Ann Sacks, Kohler, Crate & Barrel, and Firefox.