Shanghai : Tribal DDB Shanghai has launched a significant new project for Philips Lighting in China: The Visual Inspiration Center, a comprehensive, interactive online platform offering extensive information and resources specifically tailored to helping creative professionals make optimal use of innovative possibilities with (LED) lighting.
The Visual Inspiration Center is a B2B (business-to-business) platform that will be the focal point for knowledge, creativity and networking for creative professionals in the design and architecture community in China. Targeted to three main groups – architects, interior designers, and lighting designers – the Visual Inspiration Center allows for the sharing of ideas and collaboration between creative professionals and Philips in the enhancement of interior, architecture and landscape design through lighting.
Users of the platform will be inspired by some of the best case studies in China, global lighting trends and knowledge, thought leadership from industry experts in design and product applications, and more. In addition, users of the site will be able to share and view each other’s professional work and ideas.
“The Visual Inspiration Center will provide a unique China-centric platform and community for creative specialists to build deeper engagements amongst themselves and with Philips in China. This is yet another example of how Philips is making serious efforts to engage more strongly with creative specialists,” said Bert van den Berg, Head of Marketing, Philips Lighting Greater China.
“Tribal DDB Shanghai continues to deliver smart and relevant solutions by working closely together with Philips and thereby has a perfect understanding of our needs and of our key stakeholders in the value chain.”
“Our goal is to be a relevant and true business partner to our key stakeholders. We wanted to inspire and empower creative specialists in order to create deeper and longer-term relationships with them. The Visual Inspiration Center is a valuable asset that will enable Philips to connect to this highly creative group,” said Jit Hoong Ng, Managing Director, Tribal DDB Shanghai.