Travelguru on Thursday announced a new consumer interactive, marketing initiative – Hotel Ka Guru, Travelguru. It introduces a novel approach to customer service. Through this newly launched service, a customer can speak to the ‘Hotel Ka Guru’ who is a specialist for the geographical location that the customer plans to visit. They can do so by calling Travelguru’s hotline numbers. Each guru is an expert in a specific geographical region, and would provide information to the traveler that is city-specific, down to the micro detail. Here is how it operates: For example, if one is a first- time traveler to Chennai and is seeking details on the best area or property to book a hotel stay, Travelguru’s ‘Chennai Ka Guru’ will provide details on hotels, neighborhoods, local activities, entertainment spots, eateries, must-see places, and the like.
Allowing the traveler to get a quick and relevant overview of the city, the Hotel Guru captures the spirit of each city. The Gurus are packed with fresh perspectives and incisive reviews of the best places to eat, drink, shop and maximize your time spent in the destination of your choice. They have the insider tips that help customers make an educated choice on where to stay.
The unique initiative will be supported by print ads to start with, followed by other media. An engaging element of the ads is that the models featured as Hotel Gurus in the ads are real life Travelguru employees.
Commenting on the latest marketing initiative, Mr Ashwin Damera, CEO & Founder, Travelguru said, “A key need for an Indian hotel customer is a certain level of service. With our diverse cities and towns, getting tips on the best place to stay in a destination, based on the customer’s needs, is a real need. We have invested in training our reservation center executives and in hiring destination specialists. With years of experience related to specific cities, they provide a higher level of service and deeper insights to our customers. This service will help us provide customers the best hotel or holiday booking experience in India. The marketing initiative-Hotel Ka Guru will support in conveying our service focus and expertise to Indian consumers.”