This year, ADFEST has successfully held its 5th Young Lotus Workshop. The 13 national teams presented their creative ideas to the DDB Worldwide team. The winning campaign was from Team Tokyo, with Hong Kong a close runner-up and Manila a finalist.
This year, the participants were assigned a brief, “Ban the Bag”. They were asked to develop a campaign to get the public to use less plastic bags and to persuade them to find an alternative solution. In order to assist the Young Lotus participants, each team was given a Flip Video camera – allowing them an opportunity to quickly shoot, edit and present their campaigns quickly and easily to the DDB Worldwide judging panel.
Vinit Suraphongchai, Chairman of the ADFEST Working Committee said, “The Young Lotus Workshop is the pride of ADFEST as it is the direct result of our vision to create a learning forum for the creative community in Asia Pacific. It is extremely rewarding to all those involved and we will continue to put our effort and resource behind it to make sure it happens every year. In future years, we plan to develop other kinds of training events to add to the ADFEST agenda”.
Leo Burnett Hong Kong Art Director Leo Yeung and the agency’s Copywriter Joey Chung agree that Young Lotus Workshop is an excellent place for young creatives to learn from the industry leaders. They also shared their feelings with ADFESTbuzz.
This year, the Young Lotus participants were inspired by Neil Dawson – Global Creative Director of Philips from DDB Worldwide in London, James Lou – Executive Vice President, Managing Director of Strategy from DDB Worldwide in Chicago, Steve Jackson – Senior Vice President, Global Business Director from DDB Worldwide in New York and Dan Zonmani – Managing Director of FarEast DDB, Bangkok.
Jimmy Lam, President of the ADFEST Working Committee shared his experiences: “Every year, I see bright-eyed, bushy-tailed young creatives arriving from different cities to descend on the Young Lotus Workshop. I see them change day by day. They start out very excited, become very worried, then show the strain of exhaustion from working solidly for two days and finally appear greatly elated at their achievements. It’s amazing to see and hugely worthwhile.
“While they are competing against each other in the workshop, Young Lotus participants become very good friends and I know as a fact that they keep in contact with each other after they leave. In a few years’ time they will probably be in senior positions and will still be competing against each other, but they will still have their bond of friendship from ADFEST Young Lotus.”