Tor Myhren, Executive Vice President and Chief Creative Officer of Grey New York, announced today that Todd Tilford has joined Grey as an Executive Creative Director. This marks another key appointment in the transformation of Grey New York’s Creative Department.
Tilford has been running his own creative consultancy and devoting most of his time over the past two years as a key creative consultant for both Crispin Porter Bogusky in Boulder and Core in Saint Louis. At Crispin, Tilford worked on significant accounts, including the rebranding effort for Nike Running. While at Core, Tilford worked on a wide range of experimental projects in the digital and social marketing arena, including innovative work for Gucci and Warrior Hockey and Lacrosse.
“I’ve admired Todd’s work for the past decade,” said Myhren, who has gained industry-wide attention in the last year for his impact on Grey, most notably for his E*Trade Baby ads, which quickly became one of the most viral campaigns of 2008. “He is an original thinker. He’s a writer with a voice, which is rare anymore. Not to mention he’s the best designer I know, and continues to achieve mind-bending innovations in the digital space.”
In 2005 and 2006, Tilford worked at BBDO New York as ECD Design, reporting to David Lubars, heading up all design work for the agency, including its own web site, and creating BBDO’s first design department. He also led global rebranding for BBDO client Braun. Prior to BBDO, he was a Creative Director at TM in Dallas, leading rebranding efforts for Subaru, Nortel, Macy’s and Texas Instruments.
Tilford first came to prominence in the industry in the nineties as Founder/Creative Director of Pyro in Dallas, a boutique that started as The Richards Group’s marketing innovation lab. Within 6 months, Pyro became its own agency, igniting a trend in the industry for creative boutiques to be housed within a large agency. Leading Pyro’s creative department, Tilford gained national attention with his development and integrated launch of the Hummer brand, which quickly rose to become one of the best-known brands in the world. In addition, he created, designed, directed and developed the stunning “Just Rubber and a Blank Canvas” print work for Converse, a global campaign that blurred the line between marketing and art, widely credited for helping to start the mass customization trend in pop culture and ushering in a new age of collaborative marketing.
He began his career at The Richards Group and has won nearly every award in the business, including Seven One Shows gold pencils, over 40 selections in the Communications Arts Advertising Annual, over 100 pieces in Archive, as well as feature articles in Graphis and Archive.
“I have been watching what’s been going on at Grey New York for the last year,” Todd Tilford said. “When I met Tor, having heard good things and admiring his work, I understood what the excitement was all about. We share the same creative principles and I look forward to helping him achieve his dream of making Grey one of the top creative shops in the country.”
Grey New York President Steve Hardwick said of Tilford, “Todd is just the kind of outstanding creative talent we hoped to attract when we hired Tor Myhren last year as our chief creative director. Todd is one of the most innovative leaders, thinkers and executers in our business today, and we think when he starts working with Tor and his team, our clients are going to see more famously effective work come out of Grey.”
Todd Tilford is the third major hire Myhren has made this year. On April 22, Myhren announced the hire of the award-winning South African creative director Noel Cottrell to head E*Trade Creative as ECD and in May, hired Don McKinney to head up Grey’s digital expansion.