TMX Interactive (TMX), an independent technology, marketing and award-winning creative agency, launched its rebranding campaign on October 25th in Times Square, NYC. A 30-second animated spot will run ‘around the clock’ on the Clear Channel SPECTACOLOR HD through October 31, 2008.
To promote their patented, six sigma hybrid process, the creative team at TMX developed a fictitious presidential candidate-Jack Obain, who is introduced to the public as a hilarious hybrid of John McCain and Barack Obama. “The parody candidate has no definite affiliation. He stands for everything,” says Patrick Walsh, TMX Creative Director.
The animated spot will direct viewers to log on to JackObain.com, a microsite produced by TMX, that brings Jack Obain to life and asks viewers to participate in his campaign. TMX has also teamed up with Youchoose.net by placing their social networking widget on the Obain site to initiate nominations for the public’s choice of vice-presidential candidates. Viral advertising at its best! Visitors can download desktop wallpapers, and other pro-Obain paraphernalia, while being directed to TMX: “the hybrid that makes more sense.” JackObain.com will be live throughout the remaining weeks of the presidential election. The winner for vice president will receive a prize and be announced on JackObain.com on November 5th.
“Starting in Times Square, this campaign is the first stage of a 90 day countdown to our relaunch,” explains Debra Brown, President of TMX Interactive. “We are excited about the opportunity to demonstrate our innovative heritage through our hybrid story. With the convergence of our technology, marketing and creative capabilities we will unfold our story to the public leading up to the website’s debut in January.”
TMX, IAC Top Agency of the Year for 2005, 2006, 2007, and 2008, offers award-winning creative with technology expertise. Working in partnership with its clients, TMX delivers effective, measurable solutions across the pharmaceutical, financial services, technology, and B2B sectors.