The Internet and mobile license company TMT Investment Pte Ltd for the DLF Indian Premier League (IPL), has entered into a agreement with Delhi based Zenga entertainment for the mobile rights of the IPL tournament out there at South Africa up to 2013.
Nevertheless TMT retains the development of the official IPL website iplt20.com .Zenga through its technology will be broadcasting the IPL games live on mobile. Matrix, a WPP company, is managing the ad sales for the mobile broadcast in India.
Hiren Pandit, managing partner, ESP, Group M was quoted saying, “The mobile medium has been touted to be one of the strongest growing mediums in times to come, and this is a strong step in that direction. Mobile allows you interactivity, and though obvious, the mobility factor as well, which makes it a significant two-way medium, and soon more important than television for many advertisers.”
Zenga has tied up nearly with all the mobile operators in India, excluding Virgin Mobile since it does not have a GPRS service. As part of the package, operators who have tied up with Zenga will send interested subscribers a link with the help of which the intended subscribers can download an application though which they can watch the games live.
The charges for this service includes a flat fee of Rs150, subscribers can watch all 159 matches for this charge or they can watch each match for Rs10, or they also have an option to follow all the matches of a single team for Rs50 only. No extra GPRS charges will be levied.
Shabir Momin, associated with Zenga said that the company will flow the IPL 2009 across the world except in some parts of the UK, Ireland and Africa. Shabir was also quoted as saying that subscribers have no need to worry that because this streaming technology can be viewed not only on 3G networks but also on 2G.
Zenga is developing application like wallpapers, ringtones and features like crickzenga through which one can have an insight into the live scorecard. They have also tied up with EA Games for an official IPL mobile game.
Source: Bombay Adclub