The “One Day Mataram- World Cup Se World Cup Tak” campaign seeks to show emphatic support for the Indian Team during the ICC Cricket World Cup 2015.
TIRUN has been specially integrated in the high-decibel and prestigious property as the Cruising Partner and will find mention in all radio spots for the campaign that coincides with the match schedule till 29th March, 2015.
Speaking on the association, Mrs Ratna Chadha, Chief Executive of TIRUN Travel Marketing said, “We are proud to partner with Fever 104 FM as the Cruising Partner. The radio spots created by them are extremely catchy and creative and do full justice to the Indian enthusiasm for the country’s favourite sport.
Besides this, the campaign has also found endorsement from the biggest names in Cricket, including the Little Master, Sachin Tendulkar, himself, Sunil Dev, the former Indian Cricket Team Manager and Sudhir Kumar Chaudhary, the most well-known fan of Indian Cricket.”
The “One Day Mataram” campaign brings on-air an innovative line-up of initiatives for the radio channel’s cricket-crazy listeners.