Timex Group India Ltd.has announced the launch of its exciting new brand campaign “Conversation Starters from TIMEX” at a glittering function in the capital city today. On this occasion, Timex also unveiled its new collection in the presence of Aussie speed king and Timex brand ambassador, Brett Lee, who especially flew in to the country for this event. Also present at the event was Mr. Kapil Kapoor, Sr. Vice President – Asia Pacific & Managing Director-Timex Group India Ltd. The event was hosted by the popular and glamourous sports commentator and media personality, Mandira Bedi.
The launch event was thematically inspired by the campaign concept and saw TIMEX brand ambassador Brett Lee at his theatrical best as he enacted an interesting skit to convey the message.The new campaign from TIMEX draws its essence from a well-researched and strong consumer insight that a great looking watch can often act as an ice-breaker between two unknown people even in the most uncommon of situations! You are always bound to attract attention and be complimented with a “Hey! Nice watch” when you sport a cool Timex on your wrist. The new campaign from TIMEX presents the new look and feel of the brand, while re-emphasizing the core Timex values of international, sporty, techie and fashionable as it creates a lifestyle connect with the “new age Indian”.
The Conversation Starters brand campaign is being promoted with an aggressive 360-degree marketing plan; the most notable element being the new hip, cool, stylized TV commercial that has been directed by Good Morning Films. The campaign will further be enhanced by an innovative Online campaign, select print advertising, eye-catching point of sale material, promotions and other consumer initiatives to complete the 360-degree approach to this new look campaign.
The new Conversation Starters Collection launched by TIMEX consists of 21 exciting new styles for men, with incredible features and eye-catching designs. All watches in the collection are conversation starters in their own right and have an exciting story to tell; be it the highly differentiated E-Tide-Temp-Compass, the unique 30-city World Time or the trendy 12-hour Chronograph with Tachymeter or the Retrogrades. The collection is priced from Rs 3000/- to Rs 10,000/- and is available at all Time Factory stores and key multi brand watch outlets across the country.
Infact, brand Timex is an internationally acclaimed conversation starter itself which has yet again been verified by its 1st position in the watch category, in the prestigious “WWD Top 100 brand awareness annual survey” conducted by the popular Women’s Wear Daily magazine in the U.S.
” We are extremely delighted to have launched the new TIMEX Conversation Starters Campaign and Collection today, in the presence of our brand ambassador Brett Lee. Our campaign concept is deeply rooted in a well researched consumer insight and we believe that every Timex watch, with its stylized looks and innovative technology is a conversation starter in its own right. The new collection is an eclectic mix of differentiated watches like the E-Tide-Temp-Compass and the 30-city World Time, which I am confident will appeal to the fashion conscious, tech savvy new age Indian consumer. The new conversation starters campaign will be supported with a high decibel 360-degree media campaign ,” Kapil Kapoor, Sr. Vice President-Asia Pacific & Managing Director-Timex Group India Ltd., said.
Brett Lee, Australian Speed King and TIMEX’s Brand Ambassador, remarked, “I am delighted to have launched the new Conversation Starters Campaign and Collection as the brand ambassador of Timex. I find the new campaign concept extremely cool and relatable, and the new collection to be very exciting as the watches in it have some amazing features that are sure to start a conversation! The new collection embodies the Timex values of fashion & technology, and is definitely an iconic style statement.”